a corporation in its first year must focus on
building a strong customer base. in our business plan we projected a growth
rate of approximately seventy-five customers per month after the initial
ramp-up, a figure which on average was very accurate. We experienced a period
of very fast growth in July and August, then a drop in signups in September
and a gradual return from October to the end of the year.
key to being a success, a business needs a strong and loyal customer
base. internet SCESCAPE consistently scored high in customer satisfaction
surveys conducted at intervals throughout the year. Most recently we surveyed
our customers in december with a response rate of 9%. The responses were
made on a Likert scale from one to five.
another important factor in first year operations is developing a broad
customer base. in 1996 internet SCESCAPE grew to 649 customers from April
to December, right on target with our initial projections, and our cancellation
rate was less than .75%.